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What the ancients taught us about copywriting
Come and explore the imagined intersection between philosophy and copywriting. No really, Aristotle was on to something. Grammar, logic, rhetoric, and the importance of ethos and pathos in the art of (copywriting) persuasion.
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Social selling: more business bullshit to buy into
Social selling is a waste of your time. Real connections develop naturally, not through forced interactions under the guise of ‘buy my stuff’. Authentic relationships happen after you’ve proven you’re qualified for the job.
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Blogging is dead: the lie that won’t die
Blogging remains significant for effective SEO. But blogging is so much more than organic clicks. It helps clients throughout the customer journey, meeting their specific needs. Newsflash: blogging remains crucial for client engagement and conversion.
