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Rip up the rules of business content and unmask your personality
Business content is, by its nature, businessy. In the serious, grown-up world of business, it’s best to maintain a corporate, AKA professional tone throughout your business content. Or is it? No, it’s not. What fucking year is this?
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How to optimise content for search
The word ‘search’ in this context refers to an internet search. You optimise content for search to make it visible to search engines (Google/Bing/DuckDuckGo, etc.). Search optimised content attracts organic traffic.
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Qualify web traffic that converts to paying clients
Business websites are supposed to make money. Attracting clients is the number one reason businesses own a website. Money can’t buy you love (allegedly), but love can’t buy you a dream house in rural Kent—that’s what your website is for.
