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E-E-A-T: the SEO principle to feed your website users
In 2022, Google updated E-A-T by adding an extra ‘e’, making it E-E-A-T. Sadly, my previous food puns have been rendered useless. Still, more importantly, the added ‘e’ is kinda nice for your potential clients (wot are looking for you on the interwebs). So, if you’re tantalised, read on.
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How to optimise content for search
The word ‘search’ in this context refers to an internet search. You optimise content for search to make it visible to search engines (Google/Bing/DuckDuckGo, etc.). Search optimised content attracts organic traffic.
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Find long-tail keywords and unlock your traffic potential
Long-tail keywords (LTKs) are specific keyword phrases. For example, you might search for ‘pink rubber inflatable dinghy’—that would be an LTK. You’re probably more familiar with broad, competitive, or head keywords. The kind of industry terms that attract lots of search traffic.
