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How to optimise content for search
The word ‘search’ in this context refers to an internet search. You optimise content for search to make it visible to search engines (Google/Bing/DuckDuckGo, etc.). Search optimised content attracts organic traffic.
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Find long-tail keywords and unlock your traffic potential
Long-tail keywords (LTKs) are specific keyword phrases. For example, you might search for ‘pink rubber inflatable dinghy’—that would be an LTK. You’re probably more familiar with broad, competitive, or head keywords. The kind of industry terms that attract lots of search traffic.
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The Google top spot no longer exists
It’s the Google top spot, Jim, but not as we know it. Ah, the days when bagging the first organic result was all that mattered. SEOs promised it, and businesses expected it, but now, landing numero uno ain’t straightforward.
