-
Niching is a stanky red herring
Welcome to the fight between specialist and generalist. Freelancers get especially snippy about niching. It’s interesting (really boring) how strongly they feel. I think most have misunderstood what it means to niche. If we thought about it for longer than a few minutes, we’d realise we’re often specialising and generalising.
-
Learn how to write engaging content
What does ‘write engaging content’ even mean? I saw a post from a LinkedIn connection about this. A rather astute, salty as fuck woman—yes, I’m in love, was bemoaning the overuse of the word, ‘engaging’. She opined that almost no one defines what it means to write engagingly.
-
The ‘dangers’ of humour in copy
I’ll defend the right to use humour in copywriting. No, humour isn’t mandatory but it can enhance engagement and attract clients who get your brand voice. (So ignore the shit marketing advice you read on social media).
