-
Does direct mail marketing work?
Before we get into the meat and potatoes of whether direct mail marketing works, you might be asking yourself what is direct mail marketing? Direct mail marketing is when a business sends physical sales letters in the post.
-
The ‘dangers’ of humour in copy
I hate to waste people’s time so let me begin by saying there’s no genuine danger when you use humour in copy. If you agree, you can be on your way but if you’re unsure or you think that position is incorrect, please read on. I was dragged into a LinkedIn discussion one weekend (I…
-
What the ancients taught us about copywriting
Philosophy and copywriting are not subjects you’d expect to be spliced together but this is what I do, I connect disparate things (apparently). I promise this will make sense and that’s why I encourage you to ignore your gut feeling and continue reading. Here’s what we’re covering: “It’s only words” is a phrase that no…
