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Stop murdering your copy with clichéd business phrases
Oi, website! You can’t hide, I can still see your terrible clichéd business phrases. Are you getting triggered right about now? It’s ok, hun, you’re in bad company coz most businesses barf up hackneyed lines across their company website.
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The ‘dangers’ of humour in copy
I’ll defend the right to use humour in copywriting. No, humour isn’t mandatory but it can enhance engagement and attract clients who get your brand voice. (So ignore the shit marketing advice you read on social media).
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What the ancients taught us about copywriting
Come and explore the imagined intersection between philosophy and copywriting. No really, Aristotle was on to something. Grammar, logic, rhetoric, and the importance of ethos and pathos in the art of (copywriting) persuasion.
