Your blog is the head honcho to your sites SEO: don’t get Barry in HR to write it
Getting Barry to write your blog is like Queen booking a karaoke singer after Freddie died I think we know what a disaster that would have been. Don’t get me wrong, there are some great karaoke singers – myself included. (the best rendition of Love Shack you’ll ever likely hear) To assume a pub singer has […]
5 Reasons not to hire me: your oddball SEO Content Writer
You and I both know there are way more than 5 reasons. I hope, by now, you understand content is your best friend in terms of organic traffic, and SEO (Search Engine Optimisation) content writers are expert at getting your stuff seen on the web. Not only are they great at stringing a sentence together […]
Business guru’s and other fairy stories
I think you know what I’m referring to, the unicorn-botherers. The people that share a vague inspirational quote, a quote that they themselves wrote. How do we know they wrote it? Because they went mad on Canva and used their name as the citation. I had this dream last night… Do you lose the will to live when […]
Rip up the rule book of business content and wipe your arse with it
I tried to put a lid on my personality when I started my business. I thought I needed to be something else in order for serious and important grown-ups to buy from me. I’m talking about the business I own. What a complete cock. I dunno about you but I’m tired of hearing what is and isn’t […]
9 ways to drive organic traffic to your website
Sounds a bit ‘vegan’ doesn’t it but it simply means visitors to your site that have landed there through a web search and not via a paid advert. It’s the long game to getting traffic but it’s free so you should expect to put in some work. 1. Blog on the regular If you’re blogging […]
The long game to attraction: the joy of long-form content
It was a misleading title, and if you were hoping for a guide on how to get laid, I apologise but I have no idea how you do that. If you would like, instead, to know why I adore all things long-form (steady) then please continue on and read what I have for you. It’s […]
How to solve your client problems with your blog
“Creating great content for your business is crucial in lead generation. Every piece of copy and content that relates to your business has to be all about the client and how you help them” Says every-goddamn content marketer. God, I hate all this bollocks. I mean, my eyes are rolling as I write it. I […]
How to build a website with SEO in mind
This is a lovely little overview on DIY website building. It’s not a step-by-step guide based on one particular platform, rather more me, brain-dumping my knowledge for your viewing pleasure. A website is your online real estate – your virtual shop window, as it were. You want it to look tasty and to reel in […]
How to write for your brand by creating a Writing Style Guide
Full disclosure: I hate terms like ‘your brand’ and most marketing terms in general. I’m also uncomfortable with people who use ‘full disclosure’ yet here I am, look at what I’ve become. Anyway, today’s gem of a post is all about how you write the stuff for your business. A writing style guide is a […]
How to write great content for your business
Blog posts should be “evergreen” therefore timeless. I’m breaking that rule because we are in the grip of Covid 19 and shit is getting pretty weird. I hope you’re safely in your homes, eating your tinned goods. Now is the time to invest in YOUR business. No doubt you have experienced work dropping off, shoots […]
