Being honest in business: is it the best policy?

Being honest in business: is it the best policy?

If you’re running a drug cartel, being honest in business may not be your biggest priority. Your entire operation is built on deception. And telling a few lies might keep you from being executed.

SEO vs PPC: do you have to choose?

SEO vs PPC: do you have to choose?

For those of you totally in the dark, SEO is the organic way to getting website traffic, or the free way. PPC (Pay Per Click) is the paid ads route to getting traffic.

8 types of SEO you need to know for your business

8 types of SEO you need to know for your business

Most things in life are rarely straightforward. SEO (Search Engine Optimisation) is sort of the same. It’s an area of marketing that has different aspects to it.

What is SEO content writing? 6 things you need to understand

What is SEO content writing? 6 things you need to understand

Maybe you already know. Maybe you don’t care, maybe you’re only here for the LOLs or the sordid sexual references. I dunno, only you know what brings you here.

Smash your keywords with customer intent

Smash your keywords with customer intent

Be prepared to read the word ‘intent’ for some time yet. And I’m actively against keyword cramming. I’m such an arse. Also, when I hear the word ‘intent’ I always think, ‘intent to harm’ or something similar.

2020 is a bad boyfriend, and he needs to leave

2020 is a bad boyfriend, and he needs to leave

I remember a time when every new year came around, I’d hope the next twelve months would be an improvement on the last.

Content creation: attract clients by pleasing yourself

Content creation: attract clients by pleasing yourself

I know what you’re thinking, this is total bullshit. We attract clients by giving them content they want, right? It’s always about the client.

Unlock your long-tail keywords with your USP

Unlock your long-tail keywords with your USP

Here, have another really annoying business acronym – at this rate you’ll have an entire glossary of terms to ignore. I’ve lovingly written this post in the hope it will help you understand how knowing your USP can boost your organic traffic.

My process as an SEO content writer

My process as an SEO content writer

In truth, this post is to remind me what the hell I’m meant to be doing. It’s also to help those who might hire me. If that isn’t you, go and do something else.

5 bad client traits and how to deal with them

5 bad client traits and how to deal with them

This post goes out to those B2B peeps that have had enough of bad (client) love. Sit back, grab a beer (or tea) and listen to some superb advice on spotting the douche bag clients and how you deal with them.