Prospects lie when they say you’re a perfect fit
Those scamps tentatively ask about your services. They pussyfoot around the subject, tepidly enquiring about what it is you do — even though it clearly states on your profile what it is you do.
Those scamps tentatively ask about your services. They pussyfoot around the subject, tepidly enquiring about what it is you do — even though it clearly states on your profile what it is you do.
Is your blog a bit of a jerk? In its defence, it may not know it is. Perhaps no one was around to teach it.
I am about to board the bandwagon of complaining about the new bandwagon.
The Social Media Wisdom Directive 275 clearly states you only need a personality to sell stuff.
If you’re a normal (ish) person, you’ll have a pretty easy time being you – no matter what you’re doing. But if you’re a bit off-kilter, things can be challenging.
I’m gonna go out on a limb here and say you want your business to make money. I’m going to make the further wild assumption that any investment you fork out for should bring in the cash.
Since reading my stuff (all this time) you know all there is to know about content writing. Shit, I bet you could write a book about it.
Not boarding the blog express coz of some half-baked notion that blogging is dead?
Think of social selling as modern relationship-building… Christ, pass the sick bucket.
You’re not at all surprised that I am my own ideal client, to you, it’s beyond obvious.
You won’t hit the mark with everyone in the demographic you’re marketing to. Embrace that knowledge and move on.
I promise this will make sense – ignore your gut feeling that I’m scraping the content barrel.
Denise: the worst prospect ever to cast a shadow over my inbox. See, she’ll never hire me.
I saw a post from one of my Linkedin connections about this (yeah, Linkedin, I’m hella cool).
There’s a whole lotta talk around specialist vs generalist – people getting heated about, wait for it, niching.
The phrase has got me thinking of content like a towering structure of biblical proportions. Huge. Immense. Gargantuan. Erect…
Some find it difficult to shake off their stuffy business sensibilities. Even when they want to change things up, they still lean towards playing it safe.
Having a basic understanding of this thorny issue will make your website content much better.
You may be wondering what’s crawled up my backside this time – Christ, how long have you got? Metaphorically speaking, obvs.
I am a bitter, forty-something woman who yearns to boost her own fragile ego with comments and likes.
Do you ever read something and think, I’m sorry, what? I don’t just mean this post title but other stuff, on the socials and the like?
I’m laying it all on the goddam table: business blogs are terrible. They suck harder than any experienced sex worker.
Are your customers stupid? Most aren’t, they’re just really f**king lazy. Find out how that should factor in when it comes to buying from you.
When you work for free on the promise of exposure, you’re being had. You wouldn’t expect your local plumber to do it, so as a creative, neither should you.
If you’re running a drug cartel, being honest in business may not be your biggest priority. Your entire operation is built on deception. And telling a few lies might keep you from being executed.
For those of you totally in the dark, SEO is the organic way to get website traffic or the free way. PPC (Pay Per Click) is the paid ads route to getting traffic.
Most things in life are rarely straightforward. SEO (Search Engine Optimisation) is sort of the same. It’s an area of marketing that has different aspects to it.
Maybe you already know. Maybe you don’t care, maybe you’re only here for the LOLs or the sordid sexual references. I dunno, only you know what brings you here.
Be prepared to read the word ‘intent’ for some time yet. And I’m actively against keyword cramming. I’m such an arse. Also, when I hear the word ‘intent’ I always think, ‘intent to harm’ or something similar.
I know what you’re thinking, this is total bullshit. We attract clients by giving them content they want, right? It’s always about the client.
Here, have another really annoying business acronym – at this rate you’ll have an entire glossary of terms to ignore. I’ve lovingly written this post in the hope it will help you understand how knowing your USP can boost your organic traffic.
In truth, this post is to remind me what the hell I’m meant to be doing. It’s also to help those who might hire me. If that isn’t you, go and do something else.
This post goes out to those B2B peeps that have had enough of bad (client) love. Sit back, grab a beer (or tea) and listen to some superb advice on spotting the douche bag clients and how you deal with them.
SEO content writing is such a dull subject that it often requires bags of humour or something scandalous. After all, I want you to enjoy reading this so you can pick out all the ‘value’ and apply it to your business.
Swearing. Not this old chestnut again Sarah! Yes, I know, but I don’t feel I’ve fully exorcised this demon. As Father Merrin stands by my bedside shouting “the blood of christ compels you!” I vomit this – I too, am getting tired of talking about it.
Stuff your goddamn face with the all you can E-A-T principle of SEO. And yes, I seem to love dull subjects. Perhaps I view it as a challenge, a sort of, “how interesting/funny/rude can I make this boring topic?”
I’m sure Barry has written some very adequate emails. He might even have a GCSE in English. I’m making judgments about Barry based on very little but writing a fairly decent workplace message does not, a content writer make.
I hope, by now, you understand content is your best friend in terms of organic traffic, and SEO content writers are expert at getting your stuff seen on the web.
I tried to put a lid on my personality when I started my business. I thought I needed to be something else in order for serious and important grown-ups to buy from me.
Organic traffic sounds a bit ‘vegan’ doesn’t it. It simply means visitors to your site that have landed there through a web search and not via a paid ad.
If you were hoping for a guide on how to get laid, I apologise but I have no idea how you do that.
I bang on about using your business blog to attract clients and generate leads. If you’re reading this you might want to know how.
This is a lovely little overview on DIY website building. It’s not a step-by-step guide based on one particular platform, rather more me, brain-dumping my knowledge for your viewing pleasure.
I hate marketing terms like ‘your brand’, why do they all sound so, well, wanky? Anyway, today’s gem of a post is all about how you formalise the stuff you write for your business.
Anyone can learn to write good content. Every goddam one of you. You don’t have to be a copywriter or a marketing genius to communicate your message well.
Sear into your brain the idea that brilliant writing is already SEO friendly. But brilliant writing needs a few other things to help it along the way.
By now you should know who your audience is. Your blog is a powerful part of your website, a website that probably serves a purpose.
Ah, we all love a DIY website, they’re so easy to build… Says no one with zero experience who’s tried to build one.
When I started my cake business years ago I neglected writing a blog because I didn’t have a clue what I was doing.