Swearing in business: what’s the f*cking problem?

Swearing in business: what’s the f*cking problem?

Not this old chestnut again Sarah! Yes, I know, but I don’t feel I’ve fully exorcised this demon. As Father Merrin stands by my bedside shouting “the blood of christ compels you!” I vomit this – I too, am getting tired of talking about it. This subject follows me wherever I go, like a spirit […]

All you can E-A-T: Your prospects will never be hungry again if you use this principle

All you can E-A-T: Your prospects will never be hungry again if you use this principle

Feeding your audience the food (content) they want is what the E-A-T principle of SEO is all about And yes, I seem to love dull subjects. Perhaps I view it as a challenge, a sort of, “how interesting/funny/rude can I make this boring topic?”. Sadly this has nothing to do with food, which is a […]

Your blog is the head honcho to your sites SEO: don’t get Barry in HR to write it

Your blog is the head honcho to your sites SEO: don’t get Barry in HR to write it

Getting Barry to write your blog is like Queen booking a karaoke singer after Freddie died I think we know what a disaster that would have been. Don’t get me wrong, there are some great karaoke singers – myself included. (the best rendition of Love Shack you’ll ever likely hear) To assume a pub singer has […]

5 Reasons not to hire me: your oddball SEO Content Writer

5 Reasons not to hire me: your oddball SEO Content Writer

You and I both know there are way more than 5 reasons. I hope, by now, you understand content is your best friend in terms of organic traffic, and SEO (Search Engine Optimisation) content writers are expert at getting your stuff seen on the web. Not only are they great at stringing a sentence together […]

Business guru’s and other fairy stories

Business guru’s and other fairy stories

I think you know what I’m referring to, the unicorn-botherers. The people that share a vague inspirational quote, a quote that they themselves wrote. How do we know they wrote it? Because they went mad on Canva and used their name as the citation. I had this dream last night… Do you lose the will to live when […]

Rip up the rule book of business content and wipe your arse with it

Rip up the rule book of business content and wipe your arse with it

I tried to put a lid on my personality when I started my business. I thought I needed to be something else in order for serious and important grown-ups to buy from me. I’m talking about the business I own. What a complete cock. I dunno about you but I’m tired of hearing what is and isn’t […]

9 ways to drive organic traffic to your website

9 ways to drive organic traffic to your website

Sounds a bit ‘vegan’ doesn’t it but it simply means visitors to your site that have landed there through a web search and not via a paid advert. It’s the long game to getting traffic but it’s free so you should expect to put in some work. 1. Blog on the regular  If you’re blogging […]

The long game to attraction: the joy of long-form content

The long game to attraction: the joy of long-form content

It was a misleading title, and if you were hoping for a guide on how to get laid, I apologise but I have no idea how you do that. If you would like, instead, to know why I adore all things long-form (steady) then please continue on and read what I have for you. It’s […]

How to solve your client problems with your blog

How to solve your client problems with your blog

“Creating great content for your business is crucial in lead generation. Every piece of copy and content that relates to your business has to be all about the client and how you help them” Says every-goddamn content marketer. God, I hate all this bollocks. I mean, my eyes are rolling as I write it. I […]

How to build a website with SEO in mind

How to build a website with SEO in mind

This is a lovely little overview on DIY website building. It’s not a step-by-step guide based on one particular platform, rather more me, brain-dumping my knowledge for your viewing pleasure. A website is your online real estate – your virtual shop window, as it were. You want it to look tasty and to reel in […]