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Win at business content writing with 6 easy principles
When I first wrote this article we were in the grip of covid. Life was weird then. I spent most of my time drinking pints of gin and crying in the toilet. Anyway, back to winning at business content writing… Before you go to town on your business content, know this: anyone can learn to…
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Solve problems with blogging (and help your clients)
When you search online, you often have a problem. So when you google, ‘whatever happened to white dog shite’ the answer is nearly always found in a blog. Why is that? Because that’s where websites publish their helpful content. Your business is solving a problem so why not solve problems with blogging? Here’s what we’re…
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Rip up the rules of business content and unmask your personality
I thought the rules of business content meant putting a lid on my personality. Don’t you need to be formal to be taken seriously by other grown-ups within the world of work? Allow me to caveat this by saying formality has its place. I’m a lover of context, conversational writing is not a B2B panacea.…
