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Content writing and copywriting: your website needs both
You’re probably too busy running a business to care about content writing and copywriting. No doubt your anxiety bucket is brimming without the stress of including copy and content to your website. And then there’s the added nonsense of understanding the difference between content writing and copywriting. Urgh!
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Stop murdering your copy with clichéd business phrases
Oi, website! You can’t hide, I can still see your terrible clichéd business phrases. Are you getting triggered right about now? It’s ok, hun, you’re in bad company coz most businesses barf up hackneyed lines across their company website.
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How to create pillar content: the complete guide
Pillar content sounds monumental, and yes, it is. Think towering structures of biblical proportions—huge, immense, gargantuan… Blimey. Pillar content supports all other content. It’s the broad topic that neatly arranges your subcategories—aha! (This article is a little TL;DR, so maybe bookmark it.)
