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Social media engagement: should businesses care about it?
A lot of folks in marketing will say, yeah, social media engagement is something businesses need to get behind, and generally speaking, I agree because we live life online. The way we buy is predominantly online. Even organisations relying on physical footfall attract in-person customers through social media engagement.
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Social selling: more business bullshit to buy into
Social selling is a waste of your time. Real connections develop naturally, not through forced interactions under the guise of ‘buy my stuff’. Authentic relationships happen after you’ve proven you’re qualified for the job.
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Personal brand: what fresh bollocks is this?
I question the rise of the personal brand. Does it work? Do we all need one? All businesses have a brand identity so I guess this nonsense is for freelancers and job seekers. CVs and portfolios are out. All you need now is your social media.
