The Sarky Type | Content with more bite
Personal brand

Personal brand: what fresh bollocks is this?

I am about to board the bandwagon of complaining about the new bandwagon.
Selling is dead!

Selling is dead! All you need now is your personality! (Jesus wept)

The Social Media Wisdom Directive 275 clearly states you only need a personality to sell stuff.
Social selling

Social selling: more business bullshit to buy into

Think of social selling as modern relationship-building… Christ, pass the sick bucket.