Freelance SEO Consultant for B2B
If you’re here coz you googled ‘freelance SEO consultant’, SEO works. And you want a piece of that. You’d like nothing more than qualified leads knocking on your digital door.
SEO fundamentals still matter
Generative AI hasn’t murdered SEO, it’s created an additional route for clients to find your website. Here’s the reality: loads of business websites don’t pass SEO benchmarks. Meaning, no one finds those sites on Google (let alone grabs sexy AI citations).
Build the basics
As a business owner, you’re in one of two camps:
- Someone who never tried SEO
- Someone who did, but found the results disappointing
Before you get bogged down with the whys and the wherefores, take a FREE search engine temperature check to establish your site’s SEO ground zero.
About me
Freelance SEO consultant. WordPress tinkerer. Sarky commentator. Liked by UK and international clients. But wait. I wasted twenty years as an office administrator. No, that bit of intel doesn’t scream ‘hire an SEO consultant’. I know, I sound decidedly unqualified…

Nice things people said…
“A potty-mouthed whirlwind. An idiosyncratic workaholic and an obsessive genius. She really cares about making sites better. No corners were cut, or steps skipped, or tasks skimped. It must be because she knows her stuff so well that she can so speedily provide such sage advice.”
Graham PUGH, BRAND VOICE AGENCY
“The girl who finally got SEO to click in my brain via some of the funniest copywriting I’ve ever seen. Sarah managed to achieve what no other SEO expert I have encountered has managed: to get the information into my brain in a funny, accessible way.”
Siobhan Fox, Marketing Strategist
“If you’re looking for someone to cut through the noise and tell you exactly what your website needs to perform better, Sarah’s your person. I couldn’t recommend her more highly. Her work was thorough, clear, and most importantly, actionable. No fluff, no jargon, just a focused breakdown. What I really appreciated was how easy she made the process. She listens, asks smart questions, and works fast. There’s no ego, no over complication, just deep knowledge, straight answers, and a sense of humour that makes even the driest parts of SEO feel manageable.”
RICHARD GODFREY, SYNCITY
“It feels like you actually get it. You’re not typing keywords into the void; you’re speaking to people and making real connections.”
Anumitha Apollo, Therapy Notes
“She not only breathes life into dry business language but makes it easy to digest.”
LINA NAVICKAITE, SMARTUP VISUALS
Guides for business misfits
SEO

Search help for biz owners.
Content

Writing help for biz owners.
The Sarky Blog
(Reader discretion is advised)
E-E-A-T: the SEO principle to feed your website users
In 2022, Google updated E-A-T by adding an extra ‘e’, making it E-E-A-T. Sadly, my previous food puns have been rendered useless. Still, more importantly, the added ‘e’ is kinda nice for your potential clients (wot are looking for you on the interwebs). So, if you’re tantalised, read on.
Keep readingHow to optimise content for search
The word ‘search’ in this context refers to an internet search. You optimise content for search to make it visible to search engines (Google/Bing/DuckDuckGo, etc.). Search optimised content attracts organic traffic.
Keep readingFind long-tail keywords and unlock your traffic potential
Long-tail keywords (LTKs) are specific keyword phrases. For example, you might search for ‘pink rubber inflatable dinghy’—that would be an LTK. You’re probably more familiar with broad, competitive, or head keywords. The kind of industry terms that attract lots of search traffic.
Keep readingContact
info@thesarkytype.com
DM me on >>LinkedIn<<
Henley Road, Sandford on Thames,
Oxford, UK, OX4 4YW
Need time to mull?
There’s a lot to mull, so grab my Salty Nuggets and keep in touch.
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