Specialist vs generalist is a stanky red herring
There’s a whole lotta talk around specialist vs generalist – people getting heated about, wait for it, niching.
Hold up, your website has a problem…
(Blimey, sounds serious.)
It’s not ‘imminent death’ serious more ‘left the telly on standby’ serious.
It’s invisible to its audience.
(Total bummer.)
And you have no clue how to drive free traffic to it.
To really kick you in the cajones about 70% of us avoid the paid links.
So most potential customers aren’t clicking the ads.
(Sweet Crispian St Peters!)
How do you get them to notice you?
SEO content writing.
(Phew.)
It’s big news when it comes to pulling your kind of people.
Once pulled, you slay them with convincing copywriting.
Don’t tell me you’re not interested.
Nice things people said…
“After struggling with my blog I reached out to Sarah.”
Her review helped me focus, choose my ideal target audience, and gave me a good dose of, ‘You can do this sh*t!’. She was also very sweet with her comments which was a pleasant surprise considering all the biting that goes on in her content! I’ll be back for more.
Her review helped me focus, choose my ideal target audience, and gave me a good dose of, ‘You can do this sh*t!’. She was also very sweet with her comments which was a pleasant surprise considering all the biting that goes on in her content! I’ll be back for more.
Lara Guide Dogs
“Sarah breathes life into dry business language.“
She also makes it easy to digest. She did a great job writing webcopy for my business. With high confidence, I will return to Sarah for the brilliance of her written word.
She also makes it easy to digest. She did a great job writing webcopy for my business. With high confidence, I will return to Sarah for the brilliance of her written word.
Smartup Visuals
“In a sea of vanilla ice cream, she’s a tub of double choc chip!”
I asked Sarah to review my website with her laser-sharp word skills and SEO knowledge. Within days I had back a detailed report about my site, highlighting the good and the bad. Sarah is not for everyone but she doesn’t just work with anyone. If she does work with you, feel honoured.
I asked Sarah to review my website with her laser-sharp word skills and SEO knowledge. Within days I had back a detailed report about my site, highlighting the good and the bad. Sarah is not for everyone but she doesn’t just work with anyone. If she does work with you, feel honoured.
Steve Wright Photography
“You know what you’re getting (it’s all in the name).”
Her distinctive writing style, intriguing analogies and frequent references to The Sweeney always lures me in. The content she creates for her clients is tailored to them – just as it should be – and retains that hilarious edge she’s known for.
Her distinctive writing style, intriguing analogies and frequent references to The Sweeney always lures me in. The content she creates for her clients is tailored to them – just as it should be – and retains that hilarious edge she’s known for.
Lighthouse Proofreading
“Sarah was very easy to work with and quick to get things done.”
She set clear timelines and met them. This helped with launching our website on schedule. We were very pleased with Sarah’s content, which put a creative and interesting spin on our offering and made our website much more interesting to read! We have already planned to use Sarah again.
She set clear timelines and met them. This helped with launching our website on schedule. We were very pleased with Sarah’s content, which put a creative and interesting spin on our offering and made our website much more interesting to read! We have already planned to use Sarah again.
Workplace Connect
“Her writing is both entertaining and educational.”
Sarah has written articles for magazines that I’ve put together. They’ve been pretty bloody awesome too! She knows how to transform words into something special.
Sarah has written articles for magazines that I’ve put together. They’ve been pretty bloody awesome too! She knows how to transform words into something special.
Nash & Co.
“Sarah kicked the crap out of my website copy.”
All with her witty, readable and web optimised text. Her sense of humour is a mask she wears online to hide a razor-sharp professional focus which she applies to her projects.
All with her witty, readable and web optimised text. Her sense of humour is a mask she wears online to hide a razor-sharp professional focus which she applies to her projects.
Radar Film
“Sarah reviewed my company blog.”
Having it organised, structured and of use to the business, wasn’t something I’d planned or thought about. Sarah’s review is honest, straightforward and packed full of recommendations. Her feedback on my blog has opened my eyes to just how badly I was using a valuable business resource.
Having it organised, structured and of use to the business, wasn’t something I’d planned or thought about. Sarah’s review is honest, straightforward and packed full of recommendations. Her feedback on my blog has opened my eyes to just how badly I was using a valuable business resource.
Syncity
The sarky blog
Nearly everything you want to know about business writing.
(Delivered in my funny, sometimes sweary way.)
Blog for business: 6 reasons why you should
When I started my cake business years ago I neglected writing a blog because I didn’t have a clue what I was doing.
Content writing and copywriting: your website needs both
Having a basic understanding of this thorny issue will make your website content much better.
Learn SEO content writing
My chunky pamphlet will get you writing for your audience.
