SEO fundamentals still matter

Generative AI hasn’t murdered the SEO industry. Instead, it’s created an additional route for clients to find your website. However, junk mail is bamboozling you with ‘AI-driven’ promises. Yes, SEO feels mental right now.

Here’s the reality: many businesses don’t pass basic SEO benchmarks. And when they don’t, no one finds those sites on Google, let alone on ChatGPT. Keywords are SEO 101. They remain a ranking factor and the gateway to search traffic, but you’d be amazed by how many websites fail to target them. Is that a description of your business website? Maybe.

Build on the basics

As a business owner, you’re in one of two camps:

1. A business that never tried SEO
2. A business that did, but the results were disappointing

Before you get bogged down with the whys and the wherefores, take a FREE search engine temperature check to establish your site’s SEO ground zero.

Nice things people said…

“A potty-mouthed whirlwind. An idiosyncratic workaholic and an obsessive genius. She really cares about making sites better. No corners were cut, or steps skipped, or tasks skimped. It must be because she knows her stuff so well that she can so speedily provide such sage advice.”

Graham PUGH, BRAND VOICE AGENCY

“The girl who finally got SEO to click in my brain via some of the funniest copywriting I’ve ever seen. Sarah managed to achieve what no other SEO expert I have encountered has managed: to get the information into my brain in a funny, accessible way.”

Siobhan Fox, Marketing Strategist

“If you’re looking for someone to cut through the noise and tell you exactly what your website needs to perform better, Sarah’s your person. I couldn’t recommend her more highly. Her work was thorough, clear, and most importantly, actionable. No fluff, no jargon, just a focused breakdown. What I really appreciated was how easy she made the process. She listens, asks smart questions, and works fast. There’s no ego, no over complication, just deep knowledge, straight answers, and a sense of humour that makes even the driest parts of SEO feel manageable.”

RICHARD GODFREY, SYNCITY

“It feels like you actually get it. You’re not typing keywords into the void; you’re speaking to people and making real connections.”

Anumitha Apollo, Therapy Notes

“She not only breathes life into dry business language but makes it easy to digest.”

LINA NAVICKAITE, SMARTUP VISUALS

Need time to mull?

There’s a lot to mull, so grab my Salty Nuggets and keep in touch.

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