Freelance SEO Consultant
“An idiosyncratic workaholic and an obsessive genius.”
Graham Pugh, Brand Voice Agency
If you’re here coz you googled ‘freelance SEO consultant’ (or another of my targeted keywords), SEO isn’t dead. And you want a piece of that. You’d like nothing more than qualified leads knocking on your digital door.
Generative AI hasn’t murdered the SEO industry. Instead, it’s created an additional route for clients to find your website (yay). However, your junk mail is inundated with AEO/GEO scammers and their ‘AI-driven’ promises. Yeah, SEO feels mental right now, and understanding how organic traffic works seems really effin’ hard.
SEO fundamentals still matter
Here’s the reality: many businesses don’t cover the SEO basics. Keywords remain the gateway to search traffic, but almost all of the sites I audit don’t target them. Invest in SEO fundamentals, and chances are, you’d be ahead of the competition.
As a business owner, you’re in one of two camps:
- A business that never tried SEO
- A business that did, but the results were disappointing
Before you get bogged down with the whys and the wherefores, take my FREE search engine temperature check to establish your site’s SEO ground zero.
About me

A freelance SEO consultant and WordPress tinkerer, working with UK and international clients. However, I wasted twenty years as an office administrator. No, that bit of intel doesn’t scream ‘hire an SEO consultant’. Yeah, I sound decidedly unqualified…
“Sarah is a gem: all her communications are refreshingly frank, clear, no-nonsense and witty. She almost makes SEO fun.”
Jonathan Hope, Advanced Studies in England
Guides for business misfits
SEO

Search help for biz owners.
Content

Writing help for biz owners.
Nice things people said…
“A potty-mouthed whirlwind. An idiosyncratic workaholic and an obsessive genius. She really cares about making sites better. No corners were cut, or steps skipped, or tasks skimped. It must be because she knows her stuff so well that she can so speedily provide such sage advice.”
Graham PUGH, BRAND VOICE AGENCY
“The girl who finally got SEO to click in my brain via some of the funniest copywriting I’ve ever seen. Sarah managed to achieve what no other SEO expert I have encountered has managed: to get the information into my brain in a funny, accessible way.”
Siobhan Fox, Marketing Strategist
“If you’re looking for someone to cut through the noise and tell you exactly what your website needs to perform better, Sarah’s your person. I couldn’t recommend her more highly. Her work was thorough, clear, and most importantly, actionable. No fluff, no jargon, just a focused breakdown. What I really appreciated was how easy she made the process. She listens, asks smart questions, and works fast. There’s no ego, no over complication, just deep knowledge, straight answers, and a sense of humour that makes even the driest parts of SEO feel manageable.”
RICHARD GODFREY, SYNCITY
“It feels like you actually get it. You’re not typing keywords into the void; you’re speaking to people and making real connections.”
Anumitha Apollo, Therapy Notes
“She not only breathes life into dry business language but makes it easy to digest.”
LINA NAVICKAITE, SMARTUP VISUALS
The Sarky Blog
The Google top spot no longer exists
It’s the Google top spot, Jim, but not as we know it. Ah, the days when bagging the first organic result was highly prized. SEOs still promise it, and businesses still expect it, but landing numero uno was for simpler times.
Keep readingWrite an SEO-friendly blog that humans love to read
An SEO-friendly blog should be two things: 1) optimised for crawler bots (the digital insects that inspect content for indexing) and 2) interesting enough to be read by humans. In almost every instance, what’s good for the bots is good for the humans.
Keep readingDo you have to SEO a business name?
What does that mean, SEO a business name? Adding keywords. Although keywords in your company name are a ranking factor, you can rank without them. So if you’re happy with that answer, feel free to leave. Or, stick around for nuance and a detailed explanation.
Keep readingNeed time to mull?
There’s a lot to mull, so grab my Salty Nuggets and keep in touch.
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The Sarky Type®, Henley Road, Sandford on Thames, Oxford, OX4 4YW, England, UK
