
“An idiosyncratic workaholic and an obsessive genius.”
Graham Pugh, Brand Voice Agency
Freelance SEO consultant
If you’re here coz you googled ‘freelance SEO consultant’ (or another of my targeted keywords), SEO isn’t dead. And you want a piece of that. You’d like nothing more than qualified leads knocking on your digital door.
Generative AI hasn’t murdered the SEO industry. Instead, it’s created an additional route for clients to find your website (yay). However, your junk mail is inundated with AEO/GEO scammers and their ‘AI-driven’ promises. Yeah, SEO feels mental right now, and understanding how organic traffic works seems really effin’ hard.
SEO fundamentals still matter
Here’s the reality: many businesses don’t cover the SEO basics. Keywords remain the gateway to search traffic, but almost all of the sites I audit don’t target them. Invest in SEO fundamentals, and chances are, you’d be ahead of the competition.
As a business owner, you’re in one of two camps:
- A business that never tried SEO
- A business that did, but the results were disappointing
Before you get bogged down with the whys and the wherefores, take my FREE search engine temperature check to establish your site’s SEO ground zero.
About me

A freelance SEO consultant and WordPress tinkerer, working with UK and international clients. However, I wasted twenty years as an office administrator. No, that bit of intel doesn’t scream ‘hire an SEO consultant’. Yeah, I sound decidedly unqualified…
“Sarah is a gem: all her communications are refreshingly frank, clear, no-nonsense and witty. She almost makes SEO fun.”
Jonathan Hope, Advanced Studies in England
Guides for business misfits
SEO

Search help for biz owners.
Content

Writing help for biz owners.
Nice things people said…
“A potty-mouthed whirlwind. An idiosyncratic workaholic and an obsessive genius. She really cares about making sites better. No corners were cut, or steps skipped, or tasks skimped. It must be because she knows her stuff so well that she can so speedily provide such sage advice.”
Graham PUGH, BRAND VOICE AGENCY
“The girl who finally got SEO to click in my brain via some of the funniest copywriting I’ve ever seen. Sarah managed to achieve what no other SEO expert I have encountered has managed: to get the information into my brain in a funny, accessible way.”
Siobhan Fox, Marketing Strategist
“If you’re looking for someone to cut through the noise and tell you exactly what your website needs to perform better, Sarah’s your person. I couldn’t recommend her more highly. Her work was thorough, clear, and most importantly, actionable. No fluff, no jargon, just a focused breakdown. What I really appreciated was how easy she made the process. She listens, asks smart questions, and works fast. There’s no ego, no over complication, just deep knowledge, straight answers, and a sense of humour that makes even the driest parts of SEO feel manageable.”
RICHARD GODFREY, SYNCITY
“It feels like you actually get it. You’re not typing keywords into the void; you’re speaking to people and making real connections.”
Anumitha Apollo, Therapy Notes
“She not only breathes life into dry business language but makes it easy to digest.”
LINA NAVICKAITE, SMARTUP VISUALS
The Sarky Blog
Qualify web traffic that converts to paying clients
Business websites are supposed to make money. Attracting clients is the number one reason businesses own a website. Money can’t buy you love (allegedly), but love can’t buy you a dream house in rural Kent—that’s what your website is for.
Keep readingSmash your keywords with search intent
Keywords have been getting heat from the generative AI crowd. You know the people I’m talking about: AEOs who insist we optimise for LLMs as a standalone practice. Optimising for information retrieval systems, AKA ‘old-fashioned’ search engines, is “not enough”. The same crowd tell us keywords no longer matter.
Keep readingDear potential clients, I don’t want to collaborate
That sounds pretty off-putting to potential clients. Surely you get more flies with honey than with vinegar? (Yes, but who wants flies? I know I don’t.) Before you launch the Freelancer’s Code of Conduct at me, read this latest instalment of Who’s Pissed on Sarah’s Cornflakes Now?
Keep readingNeed time to mull?
There’s a lot to mull, so grab my Salty Nuggets and keep in touch.
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