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How to start a business blog: 3 must-have fundamentals
How to start a business blog? Start writing, I guess. That seems appropriate and logical, but blogging that way is blogging without a plan, so if starting a business blog is one of your New Year’s business resolutions, read on and make sure you have the three fundamentals covered.
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Smash your keywords with search intent
Keywords have been getting heat from the generative AI crowd. You know the people I’m talking about: AEOs who insist we optimise for LLMs as a standalone practice. Optimising for information retrieval systems, AKA ‘old-fashioned’ search engines, is “not enough”. The same crowd tell us keywords no longer matter.
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Dear potential clients, I don’t want to collaborate
That sounds pretty off-putting to potential clients. Surely you get more flies with honey than with vinegar? (Yes, but who wants flies? I know I don’t.) Before you launch the Freelancer’s Code of Conduct at me, read this latest instalment of Who’s Pissed on Sarah’s Cornflakes Now?
