The ‘dangers’ of humour in business copy
You won’t hit the mark with everyone in the demographic you’re marketing to. Embrace that knowledge and move on.
3 things Aristotle nailed about brilliant copywriting
I promise this will make sense – ignore your gut feeling that I’m scraping the content barrel.
Specialist vs generalist is a stanky red herring
There’s a whole lotta talk around the subject of specialist vs generalist. People get bent outta shape about… wait for it… niching.