The Sarky Type – content with more bite
The 'dangers' of using humour in business copy.

The ‘dangers’ of humour in business copy

You won’t hit the mark with everyone in the demographic you’re marketing to. Embrace that knowledge and move on.
3 things Aristotle nailed about brilliant copywriting

3 things Aristotle nailed about brilliant copywriting

I promise this will make sense – ignore your gut feeling that I’m scraping the content barrel.
Funny, sweary, SEO content writing help, South West, UK

SEO copywriting and content writing: my process

In truth, this post is to remind me what the hell I’m meant to be doing. It’s also to help those who might hire me. If that isn’t you, go and do something else.