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The ‘dangers’ of humour in business copy
You won’t hit the mark with everyone in the demographic you’re marketing to. Embrace that knowledge and move on.
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3 things Aristotle nailed about brilliant copywriting
I promise this will make sense – ignore your gut feeling that I’m scraping the content barrel.
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Specialist vs generalist is a stanky red herring
There’s a whole lotta talk around the subject of specialist vs generalist. People get bent outta shape about… wait for it… niching.
