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Find long-tail keywords and unlock your traffic potential
Long-tail keywords (LTKs) are specific keyword phrases. For example, you might search for ‘pink rubber inflatable dinghy’—that would be an LTK. You’re probably more familiar with broad, competitive, or head keywords. The kind of industry terms that attract lots of search traffic.
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How to start a business blog: 3 must-have fundamentals
How to start a business blog? Start writing, I guess. That seems appropriate and logical, but blogging that way is blogging without a plan, so if starting a business blog is one of your New Year’s business resolutions, read on and make sure you have the three fundamentals covered.
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Smash your keywords with search intent
Keywords have been getting heat from the generative AI crowd. You know the people I’m talking about: AEOs who insist we optimise for LLMs as a standalone practice. Optimising for information retrieval systems, AKA ‘old-fashioned’ search engines, is “not enough”. The same crowd tell us keywords no longer matter.
