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E-E-A-T: the SEO principle to feed your website users
In 2022, Google updated E-A-T by adding an extra ‘e’, making it E-E-A-T. Sadly, my previous food puns have been rendered useless. Still, more importantly, the added ‘e’ is kinda nice for your potential clients (wot are looking for you on the interwebs). So, if you’re tantalised, read on.
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An honest business: are you running one?
If you run a drug cartel, it’s safe to say, an honest business is not the priority. The entire operation is built upon deception. Telling a few lies keeps the feds from the door.
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Social media engagement: should businesses care about it?
A lot of folks in marketing will say, yeah, social media engagement is something businesses need to get behind, and generally speaking, I agree because we live life online. The way we buy is predominantly online. Even organisations relying on physical footfall attract in-person customers through social media engagement.
