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Personal brand: what fresh bollocks is this?
I am about to board the bandwagon of complaining about the new bandwagon.
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Just be you: is it that easy in business?
If you’re a normal (ish) person, you’ll have a pretty easy time being you – no matter what you’re doing. But if you’re a bit off-kilter, things can be challenging.
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Content creation: attract clients by pleasing yourself
I know what you’re thinking, this is total bullshit. We attract clients by giving them content they want, right? It’s always about the client.
