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Learn to write content like a psychopath
Why would you want to learn to write content like a psychopath? It’s a metaphor. And this article has nothing to do with murder (well, not directly). In any case, not all psychopaths are murdery so maybe check your not-so-unconscious bias, yeah? Although, I do mention serial killers.
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Niching is a stanky red herring
Welcome to the fight between specialist and generalist. Freelancers get especially snippy about niching. It’s interesting (really boring) how strongly they feel. I think most have misunderstood what it means to niche. If we thought about it for longer than a few minutes, we’d realise we’re often specialising and generalising.
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BREAKING: digital marketing agency Not Like Other Girls
Oh, pa-lease. Are you kidding me, digital marketing agency Not Like Other Girls?! You’re wondering what grumpy perspective I have for you this time, you might already have a fair idea of what I’m going to beat my drum about but if you haven’t, stay a while, this won’t take long. (That’s a lie. My…
