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BREAKING: digital marketing agency Not Like Other Girls
Oh, pa-lease. Are you kidding me, digital marketing agency Not Like Other Girls?! You’re wondering what grumpy perspective I have for you this time, you might already have a fair idea of what I’m going to beat my drum about but if you haven’t, stay a while, this won’t take long. (That’s a lie. My…
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The ‘dangers’ of humour in copy
I hate to waste people’s time so let me begin by saying there’s no genuine danger when you use humour in copy. If you agree, you can be on your way but if you’re unsure or you think that position is incorrect, please read on. I was dragged into a LinkedIn discussion one weekend (I…
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Niching is a stanky red herring
Welcome ladies and gentlemen to the fight between specialist vs. generalist. How thrilling! Freelancers especially get snippy about…*drum roll*… niching. I find it interesting how strongly they feel. I think most have misunderstood what it means to niche. If we thought about it for longer than a few minutes, we’d realise we’re often doing both:…
