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Content writing and copywriting: your website needs both
You’re probably too busy running a business to care about content writing and copywriting. No doubt your anxiety bucket is brimming without the stress of including copy and content to your website. And then there’s the added nonsense of understanding the difference between content writing and copywriting. Urgh!
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Learn how to write engaging content
What does ‘write engaging content’ even mean? I saw a post from a LinkedIn connection about this. A rather astute, salty as fuck woman—yes, I’m in love, was bemoaning the overuse of the word, ‘engaging’. She opined that almost no one defines what it means to write engagingly.
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Mark Twain hates the word ‘very’ (so don’t use it, Mark)
Mark Twain hates the word ‘very’, he really hates qualifiers: “Words like ‘really’ and ‘very’ are rarely useful… substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be.” What a caution he is!
