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Content writing and copywriting: your website needs both
You’re probably too busy running a business to care about content writing and copywriting. No doubt your anxiety bucket is brimming without the stress of including copy and content to your website. And then there’s the added nonsense of understanding the difference between content writing and copywriting. Urgh!
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Selling is dead! All you need is your personality
Traditional selling methods are in decline, haven’t you heard? New selling is all personality and personal connection. I shit you not. Conversions no longer stem from proven sales strategies but charisma. Yes, genuine engagement helps the process but if you wanna sell, damn well sell.
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Does direct mail marketing work?
Direct mail marketing vs. digital marketing: my experience. Despite efforts to engage potential clients through, IMHO, creatively crafted sales letters, the results were pretty shit. Sure, there were lessons learned (and if you’re really bored, you can read all of them here).
