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Qualify web traffic that converts to paying clients
Business websites are supposed to make money. Attracting clients is the number one reason businesses own a website. Money can’t buy you love (allegedly), but love can’t buy you a dream house in rural Kent—that’s what your website is for.
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Smash your keywords with search intent
Keywords have been getting heat from the generative AI crowd. You know the people I’m talking about: AEOs who insist we optimise for LLMs as a standalone practice. Optimising for information retrieval systems, AKA ‘old-fashioned’ search engines, is “not enough”. The same crowd tell us keywords no longer matter.
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The best content writing is like the best sex
I think I got so bored writing articles about content writing that I wanted to spice things up a bit. And that incidentally is what some of us do in the bedroom. I say some, most of us are lying back, wondering if we left the oven on.
