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Content gap analysis: fill the holes in your blog
What is content gap analysis? Broadly speaking, a content gap analysis highlights missing information. In the context of blogging, the gap is absent pockets of knowledge. That knowledge centres around a wide-ranging subject, one with many subcategories. Missing intel isn’t the only gap revealed during a content gap analysis (so keep reading to find out…
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Solve problems with blogging (and help your clients)
When you search online, you often have a problem. So when you google, ‘whatever happened to white dog shite’ the answer is nearly always found in a blog. Why is that? Because that’s where websites publish their helpful content. Your business is solving a problem so why not solve problems with blogging? Here’s what we’re…
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E-E-A-T: the SEO principle to feed your website users
As of 2022, Google updated E-A-T by adding an extra E, making it: E-E-A-T. Sadly, all my previous puns about food make no sense. So what’s the extra E for? And actually, what was (E-)E-A-T to begin with? All will be revealed. Here’s what we’re covering: What’s E-E-A-T? According to MOZ, it’s a component of…
