SEO

02/02/2026

Confessions of a Consultant

Agencies, Converting prospects, Marketing, SEO

SEO agencies are so fucking lame

Sarah Wilson-Blackwell

Hashtag not all SEO agencies are fucking lame, but many are. For genuine SEOs, it’s frustrating coz it makes us and the industry look bad. Decent SEOs spend a lot of time assuaging the fears of business owners who’ve been stung by SEO shysters.
27/01/2026

Blogging

Business writing, Content marketing, Organic traffic, SEO, Website building

Update old blog posts (and SEO ’em): an easy-peasy guide

Sarah Wilson-Blackwell

If you’ve been blogging since it was called weblogging, you’ll be chuffed with the burgeoning blogging renaissance (thank you, Substack). If that perfectly describes you, now might be the time for joint supplements but also, it’s time to update old blog posts.
15/01/2026

Keywords

Content marketing, Organic traffic, SEM, SEO, Web traffic, Website building

Keywords still matter to SEO (for now)

Sarah Wilson-Blackwell

Keywords are dead. The AEO bros have spoken. Targeted words and phrases have stopped working ‘coz AI, innit’. Googling a search query/keyword won’t bring up shit now. As for all those keyword tools you’re using? BURN THEM. Meanwhile, back in the real world, keywords still matter (but search is changing).