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How to optimise content for search
The word ‘search’ in this context refers to an internet search. You optimise content for search to make it visible to search engines (Google/Bing/DuckDuckGo, etc.). Search optimised content attracts organic traffic.
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The Google top spot no longer exists
It’s the Google top spot, Jim, but not as we know it. Ah, the days when bagging the first organic result was all that mattered. SEOs promised it, and businesses expected it, but now, landing numero uno ain’t straightforward.
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Qualify web traffic that converts to paying clients
Business websites are supposed to make money. Attracting clients is the number one reason businesses own a website. Money can’t buy you love (allegedly), but love can’t buy you a dream house in rural Kent—that’s what your website is for.
