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Find long-tail keywords and unlock your traffic potential
Long-tail keywords (LTKs) are specific keyword phrases. For example, you might search for ‘pink rubber inflatable dinghy’—that would be an LTK. You’re probably more familiar with broad, competitive, or head keywords. The kind of industry terms that attract lots of search traffic.
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Smash your keywords with search intent
Keywords have been getting heat from the generative AI crowd. You know the people I’m talking about: AEOs who insist we optimise for LLMs as a standalone practice. Optimising for information retrieval systems, AKA ‘old-fashioned’ search engines, is “not enough”. The same crowd tell us keywords no longer matter.
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Keywords still matter to SEO (for now)
Keywords are dead. The AEO bros have spoken. Targeted words and phrases have stopped working ‘coz AI, innit’. Googling a search query/keyword won’t bring up shit now. As for all those keyword tools you’re using? BURN THEM. Meanwhile, back in the real world, keywords still matter (but search is changing).
