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Denise is the worst prospect and here’s why
Denise is everything I dislike in a client. And she’ll never hire me (for reasons that will become obvious). As business owners, we know the horror of attracting awful clients. The idea is to get good at repelling them. Sadly, one or two manage to slip through the net.
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The ‘dangers’ of humour in copy
I’ll defend the right to use humour in copywriting. No, humour isn’t mandatory but it can enhance engagement and attract clients who get your brand voice. (So ignore the shit marketing advice you read on social media).
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Social selling: more business bullshit to buy into
Social selling is a waste of your time. Real connections develop naturally, not through forced interactions under the guise of ‘buy my stuff’. Authentic relationships happen after you’ve proven you’re qualified for the job.
