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Mark Twain hates the word ‘very’ (so don’t use it, Mark)
Mark Twain hates the word ‘very’, he really hates qualifiers: “Words like ‘really’ and ‘very’ are rarely useful… substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be.” What a caution he is!
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The ONE reason to write content for your business
Content writing isn’t just about organic traffic. Brand awareness, lead nurturing, building authority and trust is all part of SEO. Businesses overlook professional writing, relying on one of their team to do it. Thing is, that limits marketing efficacy and revenue potential.
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Make sales with content (why else bother with it?)
Content creation is the nuts for generating revenue and building authority. Content answers client questions, oils the sales process and remains useful for a long-ass time. Sure, success is never guaranteed and content marketing requires ongoing evaluation and adaptation BUT without it, your business can’t begin to thrive.
