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Personal brand: what fresh bollocks is this?
I question the rise of the personal brand. Does it work? Do we all need one? All businesses have a brand identity so I guess this nonsense is for freelancers and job seekers. CVs and portfolios are out. All you need now is your social media.
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Does direct mail marketing work?
Direct mail marketing vs. digital marketing: my experience. Despite efforts to engage potential clients through, IMHO, creatively crafted sales letters, the results were pretty shit. Sure, there were lessons learned (and if you’re really bored, you can read all of them here).
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Rip up the rules of business content and unmask your personality
I thought the rules of business content meant putting a lid on my personality. Don’t you need to be formal to be taken seriously by other grown-ups within the world of work? Allow me to caveat this by saying formality has its place. I’m a lover of context, conversational writing is not a B2B panacea.…
