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How to create pillar content: the complete guide
Pillar content sounds monumental, and yes, it is. Think towering structures of biblical proportions—huge, immense, gargantuan… Blimey. Pillar content supports all other content. It’s the broad topic that neatly arranges your subcategories—aha! (This article is a little TL;DR, so maybe bookmark it.)
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Learn how to write engaging content
What does ‘write engaging content’ even mean? I saw a post from a LinkedIn connection about this. A rather astute, salty as fuck woman—yes, I’m in love, was bemoaning the overuse of the word, ‘engaging’. She opined that almost no one defines what it means to write engagingly.
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The ‘dangers’ of humour in copy
I’ll defend the right to use humour in copywriting. No, humour isn’t mandatory but it can enhance engagement and attract clients who get your brand voice. (So ignore the shit marketing advice you read on social media).
