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Content gap analysis: fill the holes in your blog
What is content gap analysis? Broadly speaking, a content gap analysis highlights missing information. In the context of blogging, the gap is absent pockets of knowledge. That knowledge centres around a wide-ranging subject, one with many subcategories. Missing intel isn’t the only gap revealed during a content gap analysis (so keep reading to find out…
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BREAKING: digital marketing agency Not Like Other Girls
Oh, pa-lease. Are you kidding me, digital marketing agency Not Like Other Girls?! You’re wondering what grumpy perspective I have for you this time, you might already have a fair idea of what I’m going to beat my drum about but if you haven’t, stay a while, this won’t take long. (That’s a lie. My…
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Win at business content writing with 6 easy principles
When I first wrote this article we were in the grip of covid. Life was weird then. I spent most of my time drinking pints of gin and crying in the toilet. Anyway, back to winning at business content writing… Before you go to town on your business content, know this: anyone can learn to…
