-
Solve problems with blogging (and help your clients)
When you search online, you often have a problem. So when you google, ‘whatever happened to white dog shite’ the answer is nearly always found in a blog. Why is that? Because that’s where websites publish their helpful content. Your business is solving a problem so why not solve problems with blogging? Here’s what we’re…
-
Rip up the rules of business content and unmask your personality
I thought the rules of business content meant putting a lid on my personality. Don’t you need to be formal to be taken seriously by other grown-ups within the world of work? Allow me to caveat this by saying formality has its place. I’m a lover of context, conversational writing is not a B2B panacea.…
