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What the ancients taught us about copywriting
Come and explore the imagined intersection between philosophy and copywriting. No really, Aristotle was on to something. Grammar, logic, rhetoric, and the importance of ethos and pathos in the art of (copywriting) persuasion.
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Mark Twain hates the word ‘very’ (so don’t use it, Mark)
Mark Twain hates the word ‘very’, he really hates qualifiers: “Words like ‘really’ and ‘very’ are rarely useful… substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be.” What a caution he is!
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The ONE reason to write content for your business
Content writing isn’t just about organic traffic. Brand awareness, lead nurturing, building authority and trust is all part of SEO. Businesses overlook professional writing, relying on one of their team to do it. Thing is, that limits marketing efficacy and revenue potential.
