-
Your customers are lazy (not stupid)
Have you heard marketing sorts say, treat your customers like they’re stupid? Bit rude, innit? Your customers are lazy, not stupid. Sure, they can be lazy AND stupid, but I guess that depends on your niche.
-
Content writing and copywriting: your website needs both
You’re probably too busy running a business to care about content writing and copywriting. No doubt your anxiety bucket is brimming without the stress of including copy and content to your website. And then there’s the added nonsense of understanding the difference between content writing and copywriting. Urgh!
-
The ONE reason to write content for your business
Content writing isn’t just about organic traffic. Brand awareness, lead nurturing, building authority and trust is all part of SEO. Businesses overlook professional writing, relying on one of their team to do it. Thing is, that limits marketing efficacy and revenue potential.
