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Your customers are lazy (not stupid)
Have you heard marketing sorts say, treat your customers like they’re stupid? Bit rude, innit? Your customers are lazy, not stupid. Sure, they can be lazy AND stupid, but I guess that depends on your niche.
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Improve your DIY website with 5 SEO truisms
First-timers are often attracted to website building because it seems easy but, most importantly, saves cash. And let’s be honest, the likes of Wix, GoDaddy and Squarespace all tell us how simple setting up a CMS website will be, and rather naively, we believe them. Sadly for the novice, it can be a steep learning…
