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Make sales with content (why else bother with it?)
Content creation is the nuts for generating revenue and building authority. Content answers client questions, oils the sales process and remains useful for a long-ass time. Sure, success is never guaranteed and content marketing requires ongoing evaluation and adaptation BUT without it, your business can’t begin to thrive.
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The Slow Content Movement: bask in the genAI backlash
The Slow Content Movement is a response to the suffocating mass of AI dross. Slow content advocates crave thoughtful, beautifully considered writing instead of fast, low-value ‘hacking the system’ content. Warning businesses to prioritise depth over speed or risk losing clients.
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Implicit search traffic: smash local SEO with Google Maps
Understand the significance of implicit search traffic for your business. The internet is hella competitive but local SEO plus Google Maps are your bezzie mates. Learn implicit vs. explicit searches and how local ranking factors can affect visibility.
