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Blogging is dead: the lie that won’t die
Blogging remains significant for effective SEO. But blogging is so much more than organic clicks. It helps clients throughout the customer journey, meeting their specific needs. Newsflash: blogging remains crucial for client engagement and conversion.
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The ONE reason to write content for your business
Content writing isn’t just about organic traffic. Brand awareness, lead nurturing, building authority and trust is all part of SEO. Businesses overlook professional writing, relying on one of their team to do it. Thing is, that limits marketing efficacy and revenue potential.
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Should content writers launch a Luddite rebellion against ChatGPT?
There’s no getting away from it, ChatGPT et al are having a huge impact on content writing and SEO. However, it’s kinda normal to have anxiety towards new technology. While ChatGPT makes mediocre writers nervous, most can rest easy knowing this bright new thing has zero authentic creativity.
