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Implicit search traffic: smash local SEO with Google Maps
Understand the significance of implicit search traffic for your business. The internet is hella competitive but local SEO plus Google Maps are your bezzie mates. Learn implicit vs. explicit searches and how local ranking factors can affect visibility.
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Solve problems with blogging (and help your clients)
When you search online, you often have a problem. So when you google, ‘whatever happened to white dog shite’ the answer is nearly always found in a blog. Why is that? Because that’s where websites publish their helpful content. Your business is solving a problem so why not solve problems with blogging? Here’s what we’re…
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E-E-A-T: the SEO principle to feed your website users
As of 2022, Google updated E-A-T by adding an extra E, making it: E-E-A-T. Sadly, all my previous puns about food make no sense. So what’s the extra E for? And actually, what was (E-)E-A-T to begin with? All will be revealed. Here’s what we’re covering: What’s E-E-A-T? According to MOZ, it’s a component of…
