-
The Slow Content Movement: bask in the genAI backlash
The Slow Content Movement is a response to the suffocating mass of AI dross. Slow content advocates crave thoughtful, beautifully considered writing instead of fast, low-value ‘hacking the system’ content. Warning businesses to prioritise depth over speed or risk losing clients.
-
Content gap analysis: fill the holes in your blog
What is content gap analysis? Broadly speaking, a content gap analysis highlights missing information. In the context of blogging, the gap is absent pockets of knowledge. That knowledge centres around a wide-ranging subject, one with many subcategories. Missing intel isn’t the only gap revealed during a content gap analysis (so keep reading to find out…
-
Win at business content writing with 6 easy principles
When I first wrote this article we were in the grip of covid. Life was weird then. I spent most of my time drinking pints of gin and crying in the toilet. Anyway, back to winning at business content writing… Before you go to town on your business content, know this: anyone can learn to…
