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How to create pillar content: the complete guide
Pillar content sounds monumental, and yes, it is. Think towering structures of biblical proportions—huge, immense, gargantuan… Blimey. Pillar content supports all other content. It’s the broad topic that neatly arranges your subcategories—aha! (This article is a little TL;DR, so maybe bookmark it.)
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The ONE reason to write content for your business
Content writing isn’t just about organic traffic. Brand awareness, lead nurturing, building authority and trust is all part of SEO. Businesses overlook professional writing, relying on one of their team to do it. Thing is, that limits marketing efficacy and revenue potential.
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Should content writers launch a Luddite rebellion against ChatGPT?
There’s no getting away from it, ChatGPT et al are having a huge impact on content writing and SEO. However, it’s kinda normal to have anxiety towards new technology. While ChatGPT makes mediocre writers nervous, most can rest easy knowing this bright new thing has zero authentic creativity.
