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SEO vs. PPC makes men angry
SEO optimises websites to attract organic traffic. PPC (pay-per-click) is paid traffic. Each time a user clicks an ad, a fee is paid. Sounds easy to grasp, but for two men, understanding SEO vs. PPC was a struggle.
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Boost web traffic with long title tags
If you have a website, you probably want more traffic, but how do you do that? With SEO methods that are widely regarded as proper and correct (obviously). So, forgive my surprise when I read a newsletter insisting that long title tags increase search traffic. Well, I almost died.
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How to create pillar content: the complete guide
Pillar content sounds monumental, and yes, it is. Think towering structures of biblical proportions—huge, immense, gargantuan… Blimey. Pillar content supports all other content. It’s the broad topic that neatly arranges your subcategories—aha! (This article is a little TL;DR, so maybe bookmark it.)
