There’s a whole lotta talk around specialist vs generalist – people getting heated about, wait for it, niching.
Hold up, your website has a problem…
(Blimey, sounds serious.)
It’s not ‘imminent death’ serious more ‘left the telly on standby’ serious.
It’s invisible to its audience.
And you have no clue how to drive free traffic to it.
To really kick you in the cajones about 70% of us avoid the paid links.
So most potential customers aren’t clicking the ads.
(Sweet Crispian St Peters!)
How do you get them to notice you?
SEO content writing.
It’s big news when it comes to pulling your kind of people.
Once pulled, you slay them with convincing copywriting.
Don’t tell me you’re not interested.
Nice things people said…
The sarky blog
Nearly everything you want to know about business writing.
(Delivered in my funny, sometimes sweary way.)
When I started my cake business years ago I neglected writing a blog because I didn’t have a clue what I was doing.
Having a basic understanding of this thorny issue will make your website content much better.