SEO content writer and SEO consultant for SMEs

If you’re here coz you googled ‘SEO content writer’ or ‘SEO consultant’, brilliant, SEO works. And you want a piece of that. Qualified leads finding you on search is why you’re here.

But SEO is mental right now. It’s all GEO and AEO these days, and for a business owner like you, that’s confusing. Your junk mail is overflowing with ‘AI-driven’ promises, and frankly, no one would blame you if you packed up and moved to the woods.

Start with the SEO basics

SEO fundamentals still matter. There’s a trend to abandon long-established SEO practices in favour of the new shiny thing. Here’s the reality: most SMEs haven’t got the SEO basics covered (and they won’t show up on ChatGPT until they do).

Before you stress about AI optimisation or aimlessly throw content at your website, take a breath, then take the FREE search engine temperature check to establish your SEO starting point.

“Sarah is a gem: all her communications are refreshingly frank, clear, no-nonsense and witty. She almost makes SEO fun.”

Jonathan Hope, Advanced Studies in England

Nice things people said…

“Sarah Wilson-Blackwell, the girl who finally got SEO to click in my brain via some of the funniest copywriting I’ve ever seen. What an absolute ruddy hilarious genius! Sarah managed to achieve what no other SEO expert I have encountered has managed: to get the information into my brain in a funny, accessible way. Not only that, but I could put this new information into practice and get the job done right then and there.”

Siobhan Fox, Marketing Strategist

“Your writing doesn’t just tick SEO boxes——it feels like you actually get it. You’re not typing keywords into the void; you’re speaking to people and making real connections. That’s exactly what we need for our audience——folks who are brilliant communicators and can sniff out canned content from a mile away.”

Anumitha Apollo, Therapy Notes

“Sarah is a potty-mouthed whirlwind. An idiosyncratic workaholic and an obsessive genius. I told her on Tuesday I’d like to contract her for a keyword audit, and she said she could probably start on Monday. But by Thursday she’d done the job. No messing around; just a thoroughly researched, actionable plan of what I need to do to change from keywords no one is googling (duh) to those someone might actually be looking for (yay). All written in an easy to follow style and Sarah’s unmistakable tone of voice (and there was I thinking TOV was my job). Why did she do it so fast? I think it’s because she can’t help herself but get stuck in. She really cares about making sites better and her fingers seemed to itch to get on with the audit. But the speed belies the quality. No corners were cut, or steps skipped, or tasks skimped. It must be because she knows her stuff so well that she can so speedily provide such sage advice. Anyway, you should DEFINITELY hire her to do your stuff. (You know the stuff you keep putting off but could actually make a big difference to your website.) Sarah is fun, fast, and fantastically knowledgeable. And if you want another f word (and who f*cking doesn’t?), funny too. Which always brightens up a day, even ones that begin with other letters.”

Graham PUGH, BRAND VOICE AGENCY

“Her distinctive writing style, intriguing analogies and frequent references to The Sweeney always lures me in. The content she creates for her clients is tailored to them – just as it should be – and retains that hilarious edge she’s known for.”

Lorraine ‘Lozza’ Williams, Lighthouse Proofreading

“If you’re looking for someone to cut through the noise and tell you exactly what your website needs to perform better, then Sarah’s your person. She recently carried out an SEO audit and keyword research, and I couldn’t recommend her more highly. The work was thorough, clear, and most importantly, actionable. No fluff, no jargon overload, just a focused breakdown. She delivered a punchy document packed with specific actions to improve performance, structure, and discoverability. What I really appreciated was how easy she made the whole process. She listens, asks smart questions, and works fast. There’s no ego, no over complication, just deep knowledge, straight answers, and a sense of humour that makes even the driest parts of SEO feel manageable. If you’re serious about improving your digital presence and want someone who knows their stuff, I’d 100% recommend working with Sarah.”

RICHARD GODFREY, SYNCITY

“Sarah was very easy to work with and quick to get things done. She set clear timelines and met them. This helped us launch our website on schedule. We were very pleased with Sarah’s content, which put a creative and interesting spin on our offering and made our website much more interesting to read! We have already planned to use Sarah again.”

Oliver Woodcock, Workplace Connect

“Sarah is an experienced copywriter who follows her processes efficiently and in a professional manner. She not only breathes life into the dry business language but makes it easy to digest. Sarah did a great job writing web copy for my business and provided advice and feedback where necessary. With high confidence, I will return to Sarah for the brilliance of the written word.”

LINA NAVICKAITE, SMARTUP VISUALS

Need to think about it?

It’s a lot, so here’s an idea: keep in touch and get up-to-date SEO info at the same time. That’s exactly what Sarah’s Salty Nuggets are for.

The Sarky Blog

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“I would aggressively implore business owners who shared my experience – herein described – to seriously entertain the possibility, maybe, pretty-please-with-a-cherry-on-top, of hiring humanoid, Sarah Wilson Blackwell, for some revenue-generating SEO content high jinks.”

Julian David Agudelo, Copywriter