You want your business to make money. Whatever time-sucking task you do for it, you’d expect some damn ROI. Content creation is a task black hole so wouldn’t it be swell if you could make sales with content? Yes, that’d be lovely because seriously, why else bother with it?
Here’s what we’re covering:
Benefits of content.
- Generates web traffic
- Builds authority and trust
- Answers questions
- The reason clients say yes
You can make cash with all the above. Some of those things take time and others happen quickly.
Make sales with content: the meat and spuds.
Imagine you’ve hired a writer to create an article for your blog. The purpose is to help warm leads become warmer. You want prospects to decide how serious they are about hiring you. These folks have questions and you want this article to have the answers.
“Ideally, any content you publish is answering questions for clients. It should certainly be qualifying prospects, for example, if your pricing is displayed, it will immediately discourage price buyers.”
>>Solve problems with blogging (and help your clients)<<
A piece of content like that is pretty valuable. There’s a lot of juicy info there, all organised logically in one easy-to-access place. But it’s the gift that keeps on giving because it saves you time——a lorra lorra time. You no longer have to rehash the same information with each warm lead.
As we know, time is money, and actually, time is the one thing we can’t get back so although you’ve had to fork out royally for this long-ass article, you know it’s going to earn its keep by saving precious time. That beautifully written, detailed article has the potential to convert multiple prospects.
Let’s say the article details a product worth 3K and you paid a writer £1500. You’d only need to sell one product to make it worthwhile. And this is before you consider the other ways content writing helps your business.
“Blogging equals client attraction. It’s a client-captivating primer that greases the wheels of selling.”
>>Blogging: the long game of client attraction<<
As long as the article remains relevant, you can reuse it time and time again.
Content needs a strategy.
Let’s bow our heads in reverence to The Three Ws:
- WHO (is the content for?)
- WHY (are you writing it?)
- WHAT (do you want it to do?)
Also, keep in mind The Three Ss:
- Strategy
- Strategy
- Strategy
Every piece of content must work hard for your business but it isn’t all doing the same thing. Increasing brand awareness, attracting website clicks, and converting prospects means different types of content writing.
“Any company that’s content savvy, will create blog articles for each stage of the customer journey.”
>>Blogging is dead: the lie that won’t die<<
A final caveat.
There’s no guarantee you’ll make sales with content.
Boo!
Unfortunately, humans don’t work like that. There are so many variables when you’re selling. If the conditions aren’t right, magic doesn’t happen. So, you try stuff out, you record the results, and you make the necessary improvements. And that’s why hooking up with a writer on the regular will benefit your business.
First published, 22nd March 2024.
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