And I don’t mean is it scary fun, no. I’m asking, is it just the most terrible thing to ever live on the internet? Because if it is, you need to sort that sick puppy out.
Oh yes, they do and if your website is still talking like it’s the 90s, or it’s a self-centred brat, it needs to be fixed — and quick! If the quality of your content is bad, people will leave feeling a bit sad. You just blew your chances of creating a positive impression.
The humans reading your blurb are all that matter.
If your content is whack, people will leave your site quicker than you can say “god-awful homepage”. I’ll be reviewing all your content, including your blog.
Here are the things I’ll be assessing:
You’ll get a detailed report of my assessment and recommendations. Those will include how to create a content strategy and how to structure your writing so it’s better for search.
You’ll be armed with the knowledge to make your website content better for the people you built it for – your target customer. And that means they’ll stick around long enough to do something, like buy from you.