SEO vs PPC: do you have to choose?

SEO vs PPC: do you have to choose?

For those of you totally in the dark, SEO is the organic way to getting website traffic, or the free way. PPC (Pay Per Click) is the paid ads route to getting traffic.

8 types of SEO you need to know for your business

8 types of SEO you need to know for your business

Most things in life are rarely straightforward. SEO (Search Engine Optimisation) is sort of the same. It’s an area of marketing that has different aspects to it.

Smash your keywords with customer intent

Smash your keywords with customer intent

Be prepared to read the word ‘intent’ for some time yet. And I’m actively against keyword cramming. I’m such an arse. Also, when I hear the word ‘intent’ I always think, ‘intent to harm’ or something similar.

9 ways to drive organic traffic to your website

9 ways to drive organic traffic to your website

Organic traffic sounds a bit ‘vegan’ doesn’t it. It simply means visitors to your site that have landed there through a web search and not via a paid ad.

The long game to attraction: the joy of long-form content

The long game to attraction: the joy of long-form content

It was a misleading title, and if you were hoping for a guide on how to get laid, I apologise but I have no idea how you do that.

How to solve your client problems with your blog

How to solve your client problems with your blog

I bang on about using your business blog to attract clients and generate leads. If you’re reading this you might want to know how.

How to build a website with SEO in mind

How to build a website with SEO in mind

This is a lovely little overview on DIY website building. It’s not a step-by-step guide based on one particular platform, rather more me, brain-dumping my knowledge for your viewing pleasure.

Have you seen your website lately? It’s f*ckin’ awful!

Have you seen your website lately? It’s f*ckin’ awful!

I love looking at websites, nothing says ‘interesting person’ more than looking at someones online presence. Excellent work if your website is really sexy. Props to you if it uses the right keywords, has the top copywriter and web designer on the job. Ironically some great copywriters and web designers have terrible websites, bit like […]

Why the bloody hell aren’t you blogging?

Why the bloody hell aren’t you blogging?

When I started my cake business years ago I neglected writing a blog because I didn’t have a clue what I was doing.