SEO vs PPC fight! What’s the difference?

SEO vs PPC fight! What’s the difference?

For those of you totally in the dark, SEO is the organic way to getting website traffic, or the free way. PPC (Pay Per Click) is the paid ads route to getting traffic.

8 types of SEO to know for your business

8 types of SEO to know for your business

Most things in life are rarely straightforward. SEO (Search Engine Optimisation) is sort of the same. It’s an area of marketing that has different aspects to it.

Smash your keywords with customer intent

Smash your keywords with customer intent

Be prepared to read the word ‘intent’ for some time yet. And I’m actively against keyword cramming. I’m such an arse. Also, when I hear the word ‘intent’ I always think, ‘intent to harm’ or something similar.

9 free ways to get organic traffic to your site

9 free ways to get organic traffic to your site

Organic traffic sounds a bit ‘vegan’ doesn’t it. It simply means visitors to your site that have landed there through a web search and not via a paid ad.

Long-form writing: the long game to attraction

Long-form writing: the long game to attraction

If you were hoping for a guide on how to get laid, I apologise but I have no idea how you do that.

Solve client problems with your blog

Solve client problems with your blog

I bang on about using your business blog to attract clients and generate leads. If you’re reading this you might want to know how.

Build a website with SEO: 8 bangin’ tips

Build a website with SEO: 8 bangin’ tips

This is a lovely little overview on DIY website building. It’s not a step-by-step guide based on one particular platform, rather more me, brain-dumping my knowledge for your viewing pleasure.

Your DIY website is crap: 4 ways to un-crap it

Your DIY website is crap: 4 ways to un-crap it

Ah, we all love a DIY website, they’re so easy to build… Says no one with zero experience who’s tried to build one. Excellent work if your website is really sexy. Props to you if it uses the right keywords, has the top copywriter and web designer on the job. Ironically some great copywriters and […]

Blog for business: 6 reasons why you should

Blog for business: 6 reasons why you should

When I started my cake business years ago I neglected writing a blog because I didn’t have a clue what I was doing.