You’ve decided to start a business blog. This is most excellent news. I am beyond thrilled, so much so that I’ve put up the blog-themed bunting. Some years ago, I freelanced for a wedding venue. I thought, why not start a blog? Why not indeed?! That’s a great idea. Sadly, I didn’t have a scooby-doo about long-form content. Believe me when I say I was a terrible blogger.