SEO vs PPC fight! What’s the difference?

SEO vs PPC. Do we have to choose? I hate making choices, especially when the options provided will give me the same outcome. Like taking crystal meth or crack, either way, I’m going to feel that soaring hit of dopamine. Disclaimer: I don’t do drugs and I do not condone the doing of drugs. Something weird went down online (bad-weird happenings are increasingly more commonplace in the virtual arena, no?).