SEO vs PPC: do you have to choose?

SEO vs PPC: do you have to choose?

For those of you totally in the dark, SEO is the organic way to getting website traffic, or the free way. PPC (Pay Per Click) is the paid ads route to getting traffic.

8 types of SEO you need to know for your business

8 types of SEO you need to know for your business

Most things in life are rarely straightforward. SEO (Search Engine Optimisation) is sort of the same. It’s an area of marketing that has different aspects to it.

What is SEO content writing? 6 things you need to understand

What is SEO content writing? 6 things you need to understand

Maybe you already know. Maybe you don’t care, maybe you’re only here for the LOLs or the sordid sexual references. I dunno, only you know what brings you here.

Smash your keywords with customer intent

Smash your keywords with customer intent

Be prepared to read the word ‘intent’ for some time yet. And I’m actively against keyword cramming. I’m such an arse. Also, when I hear the word ‘intent’ I always think, ‘intent to harm’ or something similar.

Unlock your long-tail keywords with your USP

Unlock your long-tail keywords with your USP

Here, have another really annoying business acronym – at this rate you’ll have an entire glossary of terms to ignore. I’ve lovingly written this post in the hope it will help you understand how knowing your USP can boost your organic traffic.

E-A-T: The SEO principle that feeds your prospects

E-A-T: The SEO principle that feeds your prospects

Stuff your goddamn face with the all you can E-A-T principle of SEO. And yes, I seem to love dull subjects. Perhaps I view it as a challenge, a sort of, “how interesting/funny/rude can I make this boring topic?”

Your blog is the head honcho to your sites SEO: don’t get Barry in HR to write it

Your blog is the head honcho to your sites SEO: don’t get Barry in HR to write it

I’m sure Barry has written some very adequate emails. He might even have a GCSE in English. I’m making judgments about Barry based on very little but writing a fairly decent workplace message does not, a content writer make.

5 Reasons not to hire me: your oddball SEO Content Writer

5 Reasons not to hire me: your oddball SEO Content Writer

I hope, by now, you understand content is your best friend in terms of organic traffic, and SEO content writers are expert at getting your stuff seen on the web.

9 ways to drive organic traffic to your website

9 ways to drive organic traffic to your website

Organic traffic sounds a bit ‘vegan’ doesn’t it. It simply means visitors to your site that have landed there through a web search and not via a paid ad.

The long game to attraction: the joy of long-form content

The long game to attraction: the joy of long-form content

It was a misleading title, and if you were hoping for a guide on how to get laid, I apologise but I have no idea how you do that.