Content creation: attract clients by pleasing yourself

Content creation: attract clients by pleasing yourself

I know what you’re thinking, this is total bullshit. We attract clients by giving them content they want, right? It’s always about the client.

Learn to unlock your long-tail keywords

Learn to unlock your long-tail keywords

Here, have another really annoying business acronym – at this rate you’ll have an entire glossary of terms to ignore. I’ve lovingly written this post in the hope it will help you understand how knowing your USP can boost your organic traffic.

SEO copywriting and content writing: my process

SEO copywriting and content writing: my process

In truth, this post is to remind me what the hell I’m meant to be doing. It’s also to help those who might hire me. If that isn’t you, go and do something else.

5 bad client traits and how to deal with them

5 bad client traits and how to deal with them

This post goes out to those B2B peeps that have had enough of bad (client) love. Sit back, grab a beer (or tea) and listen to some superb advice on spotting the douche bag clients and how you deal with them.

Great content writing is like great sex

Great content writing is like great sex

SEO content writing is such a dull subject that it often requires bags of humour or something scandalous. After all, I want you to enjoy reading this so you can pick out all the ‘value’ and apply it to your business.

Swearing in business: what’s the f*ckin’ problem?

Swearing in business: what’s the f*ckin’ problem?

Swearing. Not this old chestnut again Sarah! Yes, I know, but I don’t feel I’ve fully exorcised this demon. As Father Merrin stands by my bedside shouting “the blood of christ compels you!” I vomit this – I too, am getting tired of talking about it.

E-A-T: The SEO principle that feeds your prospects

E-A-T: The SEO principle that feeds your prospects

Stuff your goddamn face with the all you can E-A-T principle of SEO. And yes, I seem to love dull subjects. Perhaps I view it as a challenge, a sort of, “how interesting/funny/rude can I make this boring topic?”

Business blog right: don’t get Barry in HR to do it

Business blog right: don’t get Barry in HR to do it

I’m sure Barry has written some very adequate emails. He might even have a GCSE in English. I’m making judgments about Barry based on very little but writing a fairly decent workplace message does not, a content writer make.

4 Reasons NOT to hire an SEO Content Writer

4 Reasons NOT to hire an SEO Content Writer

I hope, by now, you understand content is your best friend in terms of organic traffic, and SEO content writers are expert at getting your stuff seen on the web.

Rip up the rule book of business copy

Rip up the rule book of business copy

I tried to put a lid on my personality when I started my business. I thought I needed to be something else in order for serious and important grown-ups to buy from me.