How to build a website with SEO in mind

How to build a website with SEO in mind

This is a lovely little overview on DIY website building. It’s not a step-by-step guide based on one particular platform, rather more me, brain-dumping my knowledge for your viewing pleasure. A website is your online real estate – your virtual shop window, as it were. You want it to look tasty and to reel in […]

How to write for your brand by creating a Writing Style Guide

How to write for your brand by creating a Writing Style Guide

Full disclosure: I hate terms like ‘your brand’ and most marketing terms in general. I’m also uncomfortable with people who use ‘full disclosure’ yet here I am, look at what I’ve become. Anyway, today’s gem of a post is all about how you write the stuff for your business. A writing style guide is a […]

How to write great content for your business

How to write great content for your business

Blog posts should be “evergreen” therefore timeless. I’m breaking that rule because we are in the grip of Covid 19 and shit is getting pretty weird. I hope you’re safely in your homes, eating your tinned goods. Now is the time to invest in YOUR business. No doubt you have experienced work dropping off, shoots […]

How to write an SEO friendly blog that people want to read

How to write an SEO friendly blog that people want to read

Sounds like an impossible task doesn’t it because we all know SEO is pure witchcraft. And by that I mean it’s really technical and beyond my mental capabilities. Well, I know some stuff about it so please do, carry on reading. OK, first you need to know that great writing is already SEO friendly content […]

How to blog: find the WHY and what tone to write it in

How to blog: find the WHY and what tone to write it in

It’s not the best title I’ve written to be honest. Anyway, you’ve decided that blogging is now going to be your thing. That’s great and welcome! If you haven’t yet decided on blogging then take a look at my previous post on the subject. You might want to write your blog yourself or get a […]

Have you seen your website lately? It’s f*ckin’ awful!

Have you seen your website lately? It’s f*ckin’ awful!

I love looking at websites, nothing says ‘interesting person’ more than looking at someones online presence. Anyone I meet that has a website gets the same treatment. I like to give it a quick once over and ask what I would do differently, if anything. I do this FOR FUN (you will need to pay […]

Why the bloody hell aren’t you blogging?

Why the bloody hell aren’t you blogging?

Hey, you’ve got a great website yeah, but where’s the ruddy blog? Maybe you are blogging (writing some guff around your pretty images once a year) except you don’t have time to do more in between all your other work… *eye roll* ‘Actually Sarah, I have someone writing my blog for me…’ Oh, do you? […]

The Curse Of Imposter Syndrome: How Gender Holds Us Back

The Curse Of Imposter Syndrome: How Gender Holds Us Back

Impostor syndrome (also known as impostor phenomenon, impostorism, fraud syndrome or the impostor experience) is a psychological pattern in which an individual doubts their accomplishments and has a persistent internalized fear of being exposed as a “fraud”. Wikipedia I’ll let you into a little secret… I had impostor syndrome writing this. We all suffer from […]