Don’t sweat it, SEO is about being visible to those searching for your offering. Think of it like a high-vis jacket we wrap around your words.
When we do that, your copy should be doing this:
Here’s how SEO applies in terms of content writing:
Getting organic hits on broad, competitive keywords is tough because everyone has the same idea.
Figuring out your LTKs – detailed phrases that describe exactly what you do, or what you sell will allow you to narrow your target area to those seeking what you’re offering. The market will be smaller but the likelihood of those terms converting will be greater.
Here are the types of SEO I dabble with: