Great content writing AND sex?

I know I’m on such thin ice with you. If you’ve subscribed to my newsletter, you might be waiting for an excuse to unsubscribe. You don’t need one, if you hate how I write, please do us both a favour and leave.

Great content writing and sexual attraction.

Remember that time when Richard just ‘got you’?

(Please feel free to use another name in place of ‘Richard’. I like it in this instance because you can shorten it to ‘Dick’.)

Dick was all about pleasing you.

He made you feel so damn good and each seductive thing he did, pulled you closer to that final destination…

(That sounds like death. I’m not talking about death, or that terrible film franchise. We all know what destination I’m referring to.)

In business writing, the destination is a call to action (CTA).

That could mean guiding your audience to a blog sign-up, your product page or yeah, you get the picture. Writing words, all jazzed up (I know you read that as ‘jizzed’ up) in their best frock, to get prospects going, is what the CTA thang is about.

But, it won’t get everyone going.

Your sensual, erotic writing will stimulate your preferred audience only.

(Are you getting fed up with all this ‘sex’ talk yet? No? Good, I’ll continue.)

Barbara likes to begin with a warm bath, lit only by the light of scented candles. She loves it when Pete puts on some David Soul, along with some Jovan Musk.

Ken (very 1970s name but that seems to be the theme) loves to just get on with it. He hates all that mucking about with romance. He goes down the pub, picks up a ‘bird’, buys her a Babycham (if she’s lucky) and then it’s back to his for twenty minutes of ‘fun’.

If they lust after your content, you’ve pulled.

But your style, your humour, and your business approach will not be for everyone.

Once you realise that, you’ll start to relax and stop trying to please shit loads of prospects.

I bang on about writing for your ideal client, I do, but not to the detriment of your personality. You can tone down being you, dampen your idiosyncratic ways but you won’t be very happy. If you’re not providing the type of great content writing for your business that you like to create, who cares who likes it?

You will be miserable. You’ll take to drink and probably start seeing prostitutes to fill that emotional void.

(You probably won’t do that, I mean I did, but after lots of therapy but I’m through the worst of it.)

It doesn’t matter what industry my prospects work in, the ideal client bit for me, means they have a keen sense of irony, find me hilarious and are minted (looking smokin’ hot is a bonus).

So before you think about what your ideal client likes to engage with, think about what you like to write. All this is fundamental to your brand voice, ethos, and values (vomits into bag).

I spoke to this guy once (not all men are petrified of me—and yes, only once) and he said he couldn’t write content for himself. He struggled to be who he was, in his business. I think many people worry about that too and they fear judgement (judgement that is nearly always from people who will never buy from you).

I hate to break it to you but there are already people that don’t like you. I can provide you with a list of people that despise me.

Once you start producing the content you want, there will be people who will avoid engaging with it. You should be very proud of that because it means you have something distinctive to offer.

And the rest? Fuck ’em.