“Sarah kicked the crap out of my website copy with her witty, readable and web optimised text. Her sense of humour is a mask she wears online to hide a razor-sharp professional focus which she applies to her projects.”Chris Rawson, Radar Film
All your web pages have a different reason to exist.
Some are to sell a product or service, and nearly all will want the visitor to take some kind of action. Only when you understand the purpose of every page, will I be able to achieve strategic, focused, targeted webcopy.
Think about those small (but important) pieces of text on your call to action links and buttons.
They are pretty key to clinching the deal, a deal that has been primed with cracking webcopy. These diminutive phrases sit on your blog and landing pages. And let’s not forget the snappy business slogan that crystalises your entire offering.
You might be brimming with ideas but maybe you’re rubbish at translating them into words.
Writing is not everybody’s thing. SEO content writing and copywriting is not every writers’ thing and that’s why you need me.
I’m referring to text snippets that show up on search engine results pages.
They’re pretty important when it comes to attracting your people. Each and every page you publish will have a meta element. If those aren’t customised, you’re missing the opportunity to be found by your target customer.
Sounds spooky but this is the kind of writing I do when I’m creating content and copy on behalf of your business.
It’s like method acting. And although I won’t be living as you for weeks on end, I do get inside your business brain and become your organisation for the duration of a blog or article.
If some business types were honest, they’d admit their content and copy is shoddy.
Those folks kid themselves that words don’t matter in terms of sales. If you do care about your terrible content, I can look at everything you currently have and tell you how to make it better. You decide to do the work or hire me to do it.
You’ll get a detailed plan of attack along with the project cost. If you decide to go ahead, I deduct that £100 from the work balance.