You’ve heard that content is king but really content is EVERYTHING. Without words, your business cannot function.
Your blog is an important sales channel.
It attracts traffic (translation: leads).
The organic kind happens when people find you on a Google search. Direct traffic is the result of a link you share on your social media or via your email marketing.
Organic is the slow burn of traffic but direct traffic happens instantaneously.
Blogging takes some serious investment, sure, there’s no doubt about that.
But it will benefit so many aspects of your business, from building trust and authority to curating a huge online library of valuable, searchable content.
It’s easy to forget (or not know) why you blog. I’d really love to kick the crap out of your current efforts and get it working harder for your website.
I’ll take a look through your long-form content and provide feedback on the following points:
You’ll get a detailed report of my assessment and recommendations.
You will, at last, understand how to write for your target audience. It will become second nature to create searchable content they actually want. And that means the right people will find your website.